Choose three of the Social Media Tools presented on this website to try. Post links to your attempts. Share your thoughts about which new social media tools will reach audiences most effectively. Explain your rationale.
RSS FEED:
What is it? The RSS Feed is a simple tool that allows the user to aggregate all of their subscriptions to websites, podcasts and blogs of interest so that they don't have to go to each and every site to stay abreast of new posts and activity. "RSS" stands for “Real Simple Syndication.” RSS feeds can be organized by topic, areas of interest, or any other heading and users are notified via email of any new content.
You can also use RSS feeds to share news and updates from your organization with your readers. Typically, they can sign up for emails that are automatically sent, free of charge, when information and content is updated or added.
How does this increase/improve the reach to audiences? RSS Feeds are a neat little tool that is extremely useful for bloggers and site owners who wish to make it as easy for their subscribers to stay engaged with their site. By providing an easy and more efficient way for followers to access and read new content, they are less likely to miss new posts as a result of being unaware or not wishing to take the time to visit each and every site they subscribe to.
An example of an RSS Aggregator: http://feedly.com
SOCIAL NETWORK SITES:
What are they? Social Network sites are sites which are used for the purpose of communicating and connecting with one's personal community. Examples of such sites are Facebook, Twitter, Instagram and Tumblr. Contemporary social media sites are multifunctional, and include such capabilities as messaging, photo albums, video, blogging, group aggregation and event creation. Many sites are now connected to other mobil functions, including calendars and email.
Social Networking sites are effective for communication because they speak to an audience that is already acquainted with the author on a personal level. It increases the reach to audiences by way of sharing. A video, post or other content that has been placed on a users page/wall is accessible to other members of that community. As a marketing tool, it is an organic and authentic way of gaining an audience without aggressive marketing tactics. Information is spread virally, through connections of members. Since consumers are more likely to trust the opinion and taste of an insider than that of an advertisement, social media is an incredibly effective way to spread a message or information.
MOBILE:
What is Mobile? Mobile is quickly becoming the most popular medium of communication. It is a portable means of viewing, sending and receiving information from other devices through the use of phones, tablets and other wirelessly connected devices. It provides access to others by communication via text messaging, email, social media, applications, websites, and a vast array of other ways. Mobile is an incredibly effective means of reaching an audience because it is quickly becoming the primary means by which people access information. The research is compelling. According to Forbes, "There is a clear, definitive shift to mobile in general...underlined by a large rise in Facebook's mobile app..."
Harvard Business Review notes: "50 percent of teen smartphone owners, aged 12-17, say they use the internet mostly on their cell phone, according to a 2013 Pew Internet report on Teens and Technology."
RSS FEED:
What is it? The RSS Feed is a simple tool that allows the user to aggregate all of their subscriptions to websites, podcasts and blogs of interest so that they don't have to go to each and every site to stay abreast of new posts and activity. "RSS" stands for “Real Simple Syndication.” RSS feeds can be organized by topic, areas of interest, or any other heading and users are notified via email of any new content.
You can also use RSS feeds to share news and updates from your organization with your readers. Typically, they can sign up for emails that are automatically sent, free of charge, when information and content is updated or added.
How does this increase/improve the reach to audiences? RSS Feeds are a neat little tool that is extremely useful for bloggers and site owners who wish to make it as easy for their subscribers to stay engaged with their site. By providing an easy and more efficient way for followers to access and read new content, they are less likely to miss new posts as a result of being unaware or not wishing to take the time to visit each and every site they subscribe to.
An example of an RSS Aggregator: http://feedly.com
SOCIAL NETWORK SITES:
What are they? Social Network sites are sites which are used for the purpose of communicating and connecting with one's personal community. Examples of such sites are Facebook, Twitter, Instagram and Tumblr. Contemporary social media sites are multifunctional, and include such capabilities as messaging, photo albums, video, blogging, group aggregation and event creation. Many sites are now connected to other mobil functions, including calendars and email.
Social Networking sites are effective for communication because they speak to an audience that is already acquainted with the author on a personal level. It increases the reach to audiences by way of sharing. A video, post or other content that has been placed on a users page/wall is accessible to other members of that community. As a marketing tool, it is an organic and authentic way of gaining an audience without aggressive marketing tactics. Information is spread virally, through connections of members. Since consumers are more likely to trust the opinion and taste of an insider than that of an advertisement, social media is an incredibly effective way to spread a message or information.
MOBILE:
What is Mobile? Mobile is quickly becoming the most popular medium of communication. It is a portable means of viewing, sending and receiving information from other devices through the use of phones, tablets and other wirelessly connected devices. It provides access to others by communication via text messaging, email, social media, applications, websites, and a vast array of other ways. Mobile is an incredibly effective means of reaching an audience because it is quickly becoming the primary means by which people access information. The research is compelling. According to Forbes, "There is a clear, definitive shift to mobile in general...underlined by a large rise in Facebook's mobile app..."
Harvard Business Review notes: "50 percent of teen smartphone owners, aged 12-17, say they use the internet mostly on their cell phone, according to a 2013 Pew Internet report on Teens and Technology."
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